The reason we do things differently

Everything we do begins with these two. Mr Barnaby and Miss Dixie aren’t just part of our story, they’re the reason it exists. They inspire the care, standards, and thoughtful choices behind every product we select.

The real decision-makers around here

Meet the furry bosses

  • Mr Barnaby

    Chief Taste Advisor

    Meet Mr Barnaby, our Chief Taste Advisor and all-around mischief-maker. Rescued at just 13 weeks, he’s a lovable, cheeky ball of energy who makes sure every treat and supplement in our range meets his high paws of approval. His enthusiasm and curiosity help guide us in selecting only the best for your dog.

  • Miss Dixie

    Chief Happiness Officer

    Meet Miss Dixie, our Mini Irish Doodle rescued at the age of 3. Extremely loving and full of gratitude, she keeps us smiling with her funny, vocal “woooing” and talking. As our Chief Happiness Officer, she reminds us every day that joy, care, and wellbeing are at the heart of everything we do.

Why we're here...

Mr Barnaby’s began with our own dogs that we've just introduced above, Mr Barnaby and Miss Dixie.

Like many owners, we wanted to do the very best for them, but choosing the right treats and supplements often felt confusing and uncertain. When your dog is sensitive, itchy, or just not quite themselves, every decision feels personal.

We started this journey to make things clearer. To carefully select natural options we’d happily give our own dogs. To offer simple information, thoughtful choices, and guidance you can trust.

We’re here to help you feel confident, because when you feel sure about what’s in their bowl, you’re giving them more than good nutrition. You’re giving them comfort, care, and the happiest life possible.

A New Chapter

June 2026 marks the launch of our rebrand, an exciting step that reflects who we are today: your trusted partner in navigating natural treats and supplements, with clarity, care, and confidence at the heart of everything we do.

Growing Together

With our community growing, so did we. We listened, learned, and refined our range, continuing to focus on natural, carefully chosen products while helping more dog owners feel confident in their choices.

Building the Foundations

This was the year we turned ideas into action. We carefully selected our range, built relationships with trusted suppliers, and created a space designed to make choosing quality products simple and reassuring.

The Beginning of an Idea

Mr Barnaby’s started with a simple thought: choosing the right treats and supplements for your dog shouldn’t feel confusing. We saw how overwhelming the options could be and began shaping a clearer, more natural way forward.

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Simple choices. Real peace of mind.

When you feel confident in what you’re feeding, you can stop worrying and simply enjoy life with your dog.

If you’re still guessing, you don’t have to, we’re here to help you feel sure.

Make it simple for me